Kako je mali brend organske kozmetike dosegao više od 500.000 kupaca u EU

Kako je mali brend organske kozmetike dosegao više od 500.000 kupaca u EU

INAESSENTIALS je mala obiteljska tvrtka koja se od 2000. godine, bavi organskim uzgojem u Bugarskoj. Tada smo suprug i ja započeli putovanje organskom poljoprivredom kao amateri, no imali smo viziju i čvrsto uvjerenje da je ono što radimo ispravno. Nekoliko smo puta bili blizu bankrota, a put kojim smo krenuli bio je pun poteškoća. Danas ubiremo plodove godina dosljednosti i napornog rada te uz pomoć svoje troje djece, razvijamo se brže nego ikad. Zahvaljujući zajedničkim naporima, naš mali obiteljski projekt - Inaessentials sada je prepoznatljiv brend u 10 zemalja te smo nedavno registrirali 200.000 kupaca.

The Ralchevi family

DOPUSTITE DA VAM ISPRIČAMO NAŠU PRIČU

Povijest brenda Inaessentials zapravo počinje mnogo prije 2019. godine. Još 2011. godine, imali smo veliki broj prijatelja koji su isprobali naše proizvode i neprestano su nam govorili da je naš hidrolat lavande čaroban te da nikada nisu vidjeli išta slično. Sjećam se da nam je prijateljica donijela domaću pitu nakon što joj je kći neposredno prije maturalne zabave lice očistila lice hidrolatom lavande.

Od tada se trudimo, no nismo znali kako doseći veći broj ljudi. Srećom, 2019. godine, naš sin Vasil, koji je u to vrijeme studirao u Velikoj Britaniji (Reading University), stvorio je našu prvu Facebook stranicu i pokazao nam kako možemo predstaviti svoje proizvode većem broju ljudi. U početku nije bilo velikog učinka jer smo za oglašavanje ulagali 130 kuna dnevno i ostvarili bismo jednu do dvije narudžbe. Tjedan dana nakon početka oglašavanja netko je napisao komentar pod jednom od naših objava, rekavši da je proizvod imao veliki učinak na njezinu kožu. Nakon otprilike mjesec dana, naša prva objava imala je više od 20 pozitivnih komentara, što je imalo ogroman učinak.

 

Odlučili smo kreirati još dvije objave s oglasima i ishod je bio jednak. Suprug mi je neprestano govorio kako je naš sin marketinški genij, no puno kasnije shvatili smo da nam ljudi vjeruju ne samo zbog oglašavanja, već zbog onoga što uisitinu jesmo.

Биологичните продукти на Inaessentials

2020 i šest novih zemalja

Krajem 2019. godine, znali smo da smo na tragu nečega velikog. Svakodnevno smo dobivali pozive zadovoljnih kupaca i stotinu poruka tjedno... Svi su nam rođaci rekli da se iskušamo u radu na europskom tržištu. Djeca su ponovno počela istraživati i konačno su se odlučila za opciju - rad sa skladištem logistike u državi i web stranicom: Inaesssentials u svakoj zemlji. Prva na redu bila je Njemačka, gdje smo i objavili svoju priču. Bili smo šokirani učinkom... nakon mjesec dana rezultati u Njemačkoj bili su jednaki onima u Bugarskoj, od veljače do prosinca 2019. godine.

 

Kada smo vidjeli da ovaj model funkcionira, odlučili smo riskirati i uložiti sve što smo do sada stekli u strategiju za izlazak na nova tržišta. Taku su nastali Inaessentials / uk / sk / de / ro. Velika Britanija, Njemačka, Austrija, Rumunjska, Slovačka i Grčka slijedile su Bugarsku i počeli smo dobivati zahvale i recenzije na različitim jezicima.

 

 

Sve nam je ovo bilo poput ostvarenja sna, ali smo također počeli osjećati veliku odgovornost. Novi izazov bio je očuvanje kvalitete usluge koja nam je uvijek bila prioritet. Do danas samo mi osobno (moj sin, moja kći i ja) odgovaramo na sve poruke na Facebooku i Instagramu, iako za to treba vremena, vjerujemo da se isplati.

Веселина Ралчева биопродукти

Kako uzvraćamo pomoć

Ne uzimamo zdravo za gotovo sve što nam se događa te se uvijek trudimo uzvratiti i pomoći. Trenutačno podržavamo više od 30 obitelji manjina, odlukom da ne automatiziramo mnoge naše zemljišne aktivnosti odnosno obavljajući ih ručno. Rujevina, kopriva i većina lavande se i sakupljaju ručno. Zapošljavamo preko 100 ljudi za ručno branje ruža. Dajemo priliku tim ljudima, a oni nam uzvraćaju svojim kvalitetnim radom, što je i bila te će uvijek biti filozofija naše tvrtke.

Želimo uzvratiti vama upravo sada

Ako ste trenutno naš kupac ili ste tek otkrili naš mali obiteljski brend, puno će nam značiti ako nam pružite priliku i isprobate naše proizvode, što možete učiniti: OVDJE

Pripremili smo za vas veliko iznenađenje, odnosno kod sa popustom povodom ostvarivanja više od 200.000 kupaca Inaessentials-a diljem Europe. Možete ostvariti 15% popusta na vašu prvu narudžbu, koristeći kod: 200ina

👇 Ili klikom na donji gumb 👇

📌100% Povrat novca - Bez postavljanja pitanja 📝

Od 2021. godine primijenjujemo politiku "kupac je uvijek u pravu"- što znači da nudimo potpuni povrat novca ako niste zadovoljni sa svojim proizvodima.

 

46 komentara

Adila suhail

Hi thank you so much for making these products. My daughters skin is getting better with lavender.

Hi thank you so much for making these products. My daughters skin is getting better with lavender.

Margaret Meats

Hi please can I order your product for my 11 year old granddaughter

Hi please can I order your product for my 11 year old granddaughter

Dean

The wife was buying the bundle pack and asked me if I’d like the nettle and pine soap, I agreed to try it and gotta say I like the scent, good amount of lather, skin and hair feel good and refreshed after every wash and the fact its affordable and means less plastic is a bonus, please bring out some other scents for us men that like to smell of nature but not flowers.

The wife was buying the bundle pack and asked me if I’d like the nettle and pine soap, I agreed to try it and gotta say I like the scent, good amount of lather, skin and hair feel good and refreshed after every wash and the fact its affordable and means less plastic is a bonus, please bring out some other scents for us men that like to smell of nature but not flowers.

Amanda Green

I’m in love with the rose water. I have tried many rose waters from different brands and I can honestly say that this the best one I have ever used!!! It leaves a silky-smooth feeling and my skin looks so radiant and healthy. You have definitely won me as a loyal customer! I’m thinking of trying the soaps now and I’m sure they will be as good as the rose water is ❤️

I’m in love with the rose water. I have tried many rose waters from different brands and I can honestly say that this the best one I have ever used!!! It leaves a silky-smooth feeling and my skin looks so radiant and healthy. You have definitely won me as a loyal customer! I’m thinking of trying the soaps now and I’m sure they will be as good as the rose water is ❤️

Anne Bramwell

The chamomile water is very gentle and smells nice, cooling on red irritated skin. I love it!

The chamomile water is very gentle and smells nice, cooling on red irritated skin. I love it!

Jane

I am so pleased to have found something – finally – in my forties- which helps and isn’t a load of horrible chemicals. I cannot thank you enough

I am so pleased to have found something – finally – in my forties- which helps and isn’t a load of horrible chemicals. I cannot thank you enough

Iro

I would love to try the lemon balm and lavender water

I would love to try the lemon balm and lavender water

Lindsey

Absolutely Fantastic the lavender water. I was a little dubious about this product, after trying so many different products over the years to clear up my skin and nothing worked. Well, this stuff works!!!!

Absolutely Fantastic the lavender water. I was a little dubious about this product, after trying so many different products over the years to clear up my skin and nothing worked. Well, this stuff works!!!!

Louise

I was really impressed with how quickly my skin started to improve after using lavender water. It was literally after 2 days when I noticed my skin had started to clear up!

I was really impressed with how quickly my skin started to improve after using lavender water. It was literally after 2 days when I noticed my skin had started to clear up!

Tina

This stuff is amazing! I’ve used so many different acne/spot creams which are really harsh but actually don’t make a lot of difference other than bleaching all my pillow cases! And I wanted to find something I could use safely on my skin. I had seen the adverts for lavender water pop up on my Social Media and though I’ve tried everything else I may as well give it ago, and I’m so glad I did it’s made a massive difference no more angry cysts and more pores are getting clearer and clearer by the day. Well worth the money I’m on my 3rd bottle!

This stuff is amazing! I’ve used so many different acne/spot creams which are really harsh but actually don’t make a lot of difference other than bleaching all my pillow cases! And I wanted to find something I could use safely on my skin. I had seen the adverts for lavender water pop up on my Social Media and though I’ve tried everything else I may as well give it ago, and I’m so glad I did it’s made a massive difference no more angry cysts and more pores are getting clearer and clearer by the day. Well worth the money I’m on my 3rd bottle!

Michelle I.

I’ve been using this for 5 weeks and I can honestly say it has transformed my nearly 53 year old skin.I’ve been troubled with tiny under the skin pimples on my forehead for around 5 years.Literally tried everything and nothing much helped.First 2 weeks I had breakouts but I persevered and as soon as that breakout cleared I’ve been on the up.Just ordered 2 more bottles.x

I’ve been using this for 5 weeks and I can honestly say it has transformed my nearly 53 year old skin.I’ve been troubled with tiny under the skin pimples on my forehead for around 5 years.Literally tried everything and nothing much helped.First 2 weeks I had breakouts but I persevered and as soon as that breakout cleared I’ve been on the up.Just ordered 2 more bottles.x

Tracy

Amazing product. My 16 year old son has been using the lavender water for a month now and such an amazing difference to his skin. I have to admit I was a skeptic but I was proved wrong, received second order today .

Amazing product. My 16 year old son has been using the lavender water for a month now and such an amazing difference to his skin. I have to admit I was a skeptic but I was proved wrong, received second order today .

Alison Entwistle

I bought this product for my son who suffers with acne. He has tried prescription medication from the doctor, none of which have worked. I saw this advertised and thought we had nothing to lose so would give it ago before the next trip to the doctors! He began using it twice a day 10 days ago. He uses it alongside another product we were recommended by a dermatologist. I can honestly say we saw an improvement within a week, he can also see a definite improvement and i have just ordered another 2 bottles. The acne is still there but we are hopeful that it will continue to improve. Thankyou Inessentials for giving him hope when he had given up on anything working!

I bought this product for my son who suffers with acne. He has tried prescription medication from the doctor, none of which have worked. I saw this advertised and thought we had nothing to lose so would give it ago before the next trip to the doctors! He began using it twice a day 10 days ago. He uses it alongside another product we were recommended by a dermatologist. I can honestly say we saw an improvement within a week, he can also see a definite improvement and i have just ordered another 2 bottles. The acne is still there but we are hopeful that it will continue to improve. Thankyou Inessentials for giving him hope when he had given up on anything working!

Jade Williamson

I vouch this lavender water, its been amazing! spent a fortune on skincare products and have tried all sorts of tablets and creams from my gp over the years. Will definitely continue to use this.

I vouch this lavender water, its been amazing! spent a fortune on skincare products and have tried all sorts of tablets and creams from my gp over the years. Will definitely continue to use this.

Elisa Hicks

Wow! Very good results in 2 weeks.

Read the reviews, looked promising as a treatment for acne breakouts for my teenager. I have spent lots of money on small tubes of big brand names, big promises with little results.
This product is a double bonus, totally natural and extremely effective in reducing angry redness and oil control. Very pleased and will order again for sure!

Wow! Very good results in 2 weeks.

Read the reviews, looked promising as a treatment for acne breakouts for my teenager. I have spent lots of money on small tubes of big brand names, big promises with little results.
This product is a double bonus, totally natural and extremely effective in reducing angry redness and oil control. Very pleased and will order again for sure!

KH

This is my second bottle and it is perfect for acne! It’s gentle and clears spots and really helps with the redness!

This is my second bottle and it is perfect for acne! It’s gentle and clears spots and really helps with the redness!

Rebecca Macloughlin

I have used the lavender water for about a week now. It’s a fantastic cleanser and removes all traces of makeup . My skin is prone to blemishes and Ive noticed my skin is much clearer now . I will be buying more .

I have used the lavender water for about a week now. It’s a fantastic cleanser and removes all traces of makeup . My skin is prone to blemishes and Ive noticed my skin is much clearer now . I will be buying more .

Claire rees

My son is 1 and his excema is awful and my daughter is 10 and she’s the same what do u suggest I can give them from ur products please

My son is 1 and his excema is awful and my daughter is 10 and she’s the same what do u suggest I can give them from ur products please

Debbie

Hi where can I purchase the lavender water as my daughter has very bad acne and have just read your reviews on your product

Hi where can I purchase the lavender water as my daughter has very bad acne and have just read your reviews on your product

Kay A.

I can highly recommend the lavender – my teenage son’s spots have very nearly cleared up. I’m amazed.
The rose water is equally as good; my skin is so soft. I have not used a conventional moisturiser since using this.
Will definitely be ordering more. Thank you all at INAEssentials UK.

I can highly recommend the lavender – my teenage son’s spots have very nearly cleared up. I’m amazed.
The rose water is equally as good; my skin is so soft. I have not used a conventional moisturiser since using this.
Will definitely be ordering more. Thank you all at INAEssentials UK.

Sharon Gordon

Bought for my teenage daughter to treat occasional spots and she is very happy with it

Bought for my teenage daughter to treat occasional spots and she is very happy with it

Susan Bence

Although the smell takes a little getting used to the product its self is excellent. I have had acne for years and few products have helped. This product not only helps calm active breakout and redness but it can also be used to take makeup off. I have been using it morning and night in place of my usual toner and I have found it has reduced my redness and helped reduce the amount of active breakouts that I have been getting. The amount of product in the bottle will last a long time and I will definitely be purchasing when I run out. I highly reccomend that you purchase this product if you have problem skin!!!

Although the smell takes a little getting used to the product its self is excellent. I have had acne for years and few products have helped. This product not only helps calm active breakout and redness but it can also be used to take makeup off. I have been using it morning and night in place of my usual toner and I have found it has reduced my redness and helped reduce the amount of active breakouts that I have been getting. The amount of product in the bottle will last a long time and I will definitely be purchasing when I run out. I highly reccomend that you purchase this product if you have problem skin!!!

Robert J.

My son’s acne has really improved!!!
My son has been using this for about a month and his acne has really improved. He likes the way it makes his skin feel and it has reduced the number of spots and the redness. Would really recommend.

My son’s acne has really improved!!!
My son has been using this for about a month and his acne has really improved. He likes the way it makes his skin feel and it has reduced the number of spots and the redness. Would really recommend.

Adila suhail

Hi thank you so much for making these products. My daughters skin is getting better with lavender.

Hi thank you so much for making these products. My daughters skin is getting better with lavender.

Margaret Meats

Hi please can I order your product for my 11 year old granddaughter

Hi please can I order your product for my 11 year old granddaughter

Dean

The wife was buying the bundle pack and asked me if I’d like the nettle and pine soap, I agreed to try it and gotta say I like the scent, good amount of lather, skin and hair feel good and refreshed after every wash and the fact its affordable and means less plastic is a bonus, please bring out some other scents for us men that like to smell of nature but not flowers.

The wife was buying the bundle pack and asked me if I’d like the nettle and pine soap, I agreed to try it and gotta say I like the scent, good amount of lather, skin and hair feel good and refreshed after every wash and the fact its affordable and means less plastic is a bonus, please bring out some other scents for us men that like to smell of nature but not flowers.

Amanda Green

I’m in love with the rose water. I have tried many rose waters from different brands and I can honestly say that this the best one I have ever used!!! It leaves a silky-smooth feeling and my skin looks so radiant and healthy. You have definitely won me as a loyal customer! I’m thinking of trying the soaps now and I’m sure they will be as good as the rose water is ❤️

I’m in love with the rose water. I have tried many rose waters from different brands and I can honestly say that this the best one I have ever used!!! It leaves a silky-smooth feeling and my skin looks so radiant and healthy. You have definitely won me as a loyal customer! I’m thinking of trying the soaps now and I’m sure they will be as good as the rose water is ❤️

Anne Bramwell

The chamomile water is very gentle and smells nice, cooling on red irritated skin. I love it!

The chamomile water is very gentle and smells nice, cooling on red irritated skin. I love it!

Jane

I am so pleased to have found something – finally – in my forties- which helps and isn’t a load of horrible chemicals. I cannot thank you enough

I am so pleased to have found something – finally – in my forties- which helps and isn’t a load of horrible chemicals. I cannot thank you enough

Iro

I would love to try the lemon balm and lavender water

I would love to try the lemon balm and lavender water

Lindsey

Absolutely Fantastic the lavender water. I was a little dubious about this product, after trying so many different products over the years to clear up my skin and nothing worked. Well, this stuff works!!!!

Absolutely Fantastic the lavender water. I was a little dubious about this product, after trying so many different products over the years to clear up my skin and nothing worked. Well, this stuff works!!!!

Louise

I was really impressed with how quickly my skin started to improve after using lavender water. It was literally after 2 days when I noticed my skin had started to clear up!

I was really impressed with how quickly my skin started to improve after using lavender water. It was literally after 2 days when I noticed my skin had started to clear up!

Tina

This stuff is amazing! I’ve used so many different acne/spot creams which are really harsh but actually don’t make a lot of difference other than bleaching all my pillow cases! And I wanted to find something I could use safely on my skin. I had seen the adverts for lavender water pop up on my Social Media and though I’ve tried everything else I may as well give it ago, and I’m so glad I did it’s made a massive difference no more angry cysts and more pores are getting clearer and clearer by the day. Well worth the money I’m on my 3rd bottle!

This stuff is amazing! I’ve used so many different acne/spot creams which are really harsh but actually don’t make a lot of difference other than bleaching all my pillow cases! And I wanted to find something I could use safely on my skin. I had seen the adverts for lavender water pop up on my Social Media and though I’ve tried everything else I may as well give it ago, and I’m so glad I did it’s made a massive difference no more angry cysts and more pores are getting clearer and clearer by the day. Well worth the money I’m on my 3rd bottle!

Michelle I.

I’ve been using this for 5 weeks and I can honestly say it has transformed my nearly 53 year old skin.I’ve been troubled with tiny under the skin pimples on my forehead for around 5 years.Literally tried everything and nothing much helped.First 2 weeks I had breakouts but I persevered and as soon as that breakout cleared I’ve been on the up.Just ordered 2 more bottles.x

I’ve been using this for 5 weeks and I can honestly say it has transformed my nearly 53 year old skin.I’ve been troubled with tiny under the skin pimples on my forehead for around 5 years.Literally tried everything and nothing much helped.First 2 weeks I had breakouts but I persevered and as soon as that breakout cleared I’ve been on the up.Just ordered 2 more bottles.x

Tracy

Amazing product. My 16 year old son has been using the lavender water for a month now and such an amazing difference to his skin. I have to admit I was a skeptic but I was proved wrong, received second order today .

Amazing product. My 16 year old son has been using the lavender water for a month now and such an amazing difference to his skin. I have to admit I was a skeptic but I was proved wrong, received second order today .

Alison Entwistle

I bought this product for my son who suffers with acne. He has tried prescription medication from the doctor, none of which have worked. I saw this advertised and thought we had nothing to lose so would give it ago before the next trip to the doctors! He began using it twice a day 10 days ago. He uses it alongside another product we were recommended by a dermatologist. I can honestly say we saw an improvement within a week, he can also see a definite improvement and i have just ordered another 2 bottles. The acne is still there but we are hopeful that it will continue to improve. Thankyou Inessentials for giving him hope when he had given up on anything working!

I bought this product for my son who suffers with acne. He has tried prescription medication from the doctor, none of which have worked. I saw this advertised and thought we had nothing to lose so would give it ago before the next trip to the doctors! He began using it twice a day 10 days ago. He uses it alongside another product we were recommended by a dermatologist. I can honestly say we saw an improvement within a week, he can also see a definite improvement and i have just ordered another 2 bottles. The acne is still there but we are hopeful that it will continue to improve. Thankyou Inessentials for giving him hope when he had given up on anything working!

Jade Williamson

I vouch this lavender water, its been amazing! spent a fortune on skincare products and have tried all sorts of tablets and creams from my gp over the years. Will definitely continue to use this.

I vouch this lavender water, its been amazing! spent a fortune on skincare products and have tried all sorts of tablets and creams from my gp over the years. Will definitely continue to use this.

Elisa Hicks

Wow! Very good results in 2 weeks.

Read the reviews, looked promising as a treatment for acne breakouts for my teenager. I have spent lots of money on small tubes of big brand names, big promises with little results.
This product is a double bonus, totally natural and extremely effective in reducing angry redness and oil control. Very pleased and will order again for sure!

Wow! Very good results in 2 weeks.

Read the reviews, looked promising as a treatment for acne breakouts for my teenager. I have spent lots of money on small tubes of big brand names, big promises with little results.
This product is a double bonus, totally natural and extremely effective in reducing angry redness and oil control. Very pleased and will order again for sure!

KH

This is my second bottle and it is perfect for acne! It’s gentle and clears spots and really helps with the redness!

This is my second bottle and it is perfect for acne! It’s gentle and clears spots and really helps with the redness!

Rebecca Macloughlin

I have used the lavender water for about a week now. It’s a fantastic cleanser and removes all traces of makeup . My skin is prone to blemishes and Ive noticed my skin is much clearer now . I will be buying more .

I have used the lavender water for about a week now. It’s a fantastic cleanser and removes all traces of makeup . My skin is prone to blemishes and Ive noticed my skin is much clearer now . I will be buying more .

Claire rees

My son is 1 and his excema is awful and my daughter is 10 and she’s the same what do u suggest I can give them from ur products please

My son is 1 and his excema is awful and my daughter is 10 and she’s the same what do u suggest I can give them from ur products please

Debbie

Hi where can I purchase the lavender water as my daughter has very bad acne and have just read your reviews on your product

Hi where can I purchase the lavender water as my daughter has very bad acne and have just read your reviews on your product

Kay A.

I can highly recommend the lavender – my teenage son’s spots have very nearly cleared up. I’m amazed.
The rose water is equally as good; my skin is so soft. I have not used a conventional moisturiser since using this.
Will definitely be ordering more. Thank you all at INAEssentials UK.

I can highly recommend the lavender – my teenage son’s spots have very nearly cleared up. I’m amazed.
The rose water is equally as good; my skin is so soft. I have not used a conventional moisturiser since using this.
Will definitely be ordering more. Thank you all at INAEssentials UK.

Sharon Gordon

Bought for my teenage daughter to treat occasional spots and she is very happy with it

Bought for my teenage daughter to treat occasional spots and she is very happy with it

Susan Bence

Although the smell takes a little getting used to the product its self is excellent. I have had acne for years and few products have helped. This product not only helps calm active breakout and redness but it can also be used to take makeup off. I have been using it morning and night in place of my usual toner and I have found it has reduced my redness and helped reduce the amount of active breakouts that I have been getting. The amount of product in the bottle will last a long time and I will definitely be purchasing when I run out. I highly reccomend that you purchase this product if you have problem skin!!!

Although the smell takes a little getting used to the product its self is excellent. I have had acne for years and few products have helped. This product not only helps calm active breakout and redness but it can also be used to take makeup off. I have been using it morning and night in place of my usual toner and I have found it has reduced my redness and helped reduce the amount of active breakouts that I have been getting. The amount of product in the bottle will last a long time and I will definitely be purchasing when I run out. I highly reccomend that you purchase this product if you have problem skin!!!

Robert J.

My son’s acne has really improved!!!
My son has been using this for about a month and his acne has really improved. He likes the way it makes his skin feel and it has reduced the number of spots and the redness. Would really recommend.

My son’s acne has really improved!!!
My son has been using this for about a month and his acne has really improved. He likes the way it makes his skin feel and it has reduced the number of spots and the redness. Would really recommend.

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